From Farm to Your Family's Table
We were born from a simple idea: every Indian family deserves access to truly fresh, affordable groceries without leaving home.
How It Started
We started out in 2022 from a small warehouse in Kurunji Nagar, Tiruppur, with just 5 products. Today, we serve over 2500 families across 50+ areas with 15+ products sourced directly from our Home
Our founder, a former IIT-M graduate, saw how families paid premium prices for groceries that weren't even fresh. By cutting out middlemen and partnering directly with farmers, we deliver fresher produce at 20-30% lower prices.
Our Values
The People
The People
Arjun Raghavan
IIT Madras alumnus. Left his tech job to solve the fresh grocery problem in India.
Meera Krishnan
Works with 200+ farmers across Tamil Nadu to bring the freshest produce daily.
Karthik Subramanian
Building the tech platform that connects farms to families in under 2 hours.
Deepa Iyer
Ensures every customer has a 5-star experience, every single time.